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In the Arts and Design world, it is widely believed that it is possible for every individual to each have their own distinctive interpretation of a creative piece. So its can be quite magical when a designed piece resonates with an audience exactly the way the designer wants it to.
Sometime last month, a winner of the just concluded YouWin project in Nigeria asked us to design a logo for his new business, only leaving us with one keyword – “catchy and loud”. Okay, so that’s two words but with the greater emphasis placed on the word “loud”, it seemed to us like the client just threw in the other two so as not to sound monosyllabic. He had made his point, loud and clear.